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Industry NewsNov 2009 News

IDI portal launches gemstone of the month project

29/10/2009

The portal site of Israel Diamond Institute Group of Companies (IDI) www.israelidiamond.co.il prepares to feature hand-drawn or computer-rendered diamond jewellery designs that are based on the gemstones that correspond to the months of the year.

Dubbed “Diamond and Gemstones of the Month (DGM),” the special project aims to encourage jewellery designs that incorporate gemstones and diamonds. The IDI portal is inviting jewellery designers from around the globe to submit colourful, innovative and original jewellery designs that combine the gemstone of the month with diamonds. Each month the IDI portal will feature three sets of jewellery. The pieces are not to be produced, only designed, and high-resolution photos of the designs must be submitted. The designer’s rights will remain the sole property of the designer. If interest in the design is submitted to the portal, IDI will forward contact details to the designer for further direct connection. IDI will not use the designs in any commercial way except publishing them on the portal and related articles in publications.

The project is a joint effort by the IDI portal and the Harry Oppenheimer Diamond Museum (HODM) in Ramat Gan, and is being coordinated by Yehuda Kassif, art director and curator of the museum. “We have found that gemstones of the month or birthstones are very popular in diamond, gemstone and jewellery websites. Indeed, birthstones have been popular in Europe since the mid-15th century. The IDI portal wishes to take a different approach to this subject, and rather than just publishing information about gemstones of the month has added a creative twist. We believe that this will encourage jewellery designs that incorporate the gemstones and diamonds, and that it will bring increased traffic to the portal site,” Mr Kassif said.

At the end of the year, the project will be culminated with an exhibition of posters of all of the designs at the Harry Oppenheimer Diamond Museum.

The Gemstones of the Month stipulated by IDI are: garnet for January; amethyst for February; aquamarine or bloodstone for March; diamond or sapphire for April; emerald or agate for May; moonstone or alexandrite for June; ruby or onyx for July; peridot or carnelian for August; sapphire or zircon for September; opal or tourmaline for October; topaz or citrine for November; turquoise, blue topaz or tanzanite for December.

 

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