 | Silver Styles About Us: Your ultimate resource on the latest silver jewellery trends. Silver Styles is a professional trade magazine dedicated to full coverage of the silver jewellery market and industry. Recognising the growing influence of fashion trends on silver jewellery, Silver Styles places a particular emphasis on design trends to provide jewellery manufacturers, wholesalers and retailers with unique insights into the direction of customers’ demands. This professional trade magazine also contains insights from leading silver jewellery manufacturers and retailers on the latest market trends, from product innovation to marketing strategy, visual merchandising from shop decoration, product promotion and training tips for salespeople. |
January 2010 Issue 42
Highlights of this Issue:
- Market Focus on China: Over the years, mainland China’s middle class has increased its purchasing power alongside a growing consciousness of enhancing personal image. Influenced by Western culture, today’s Chinese are quick to adopt a modish lifestyle, fast learning the art of accessorising. It is because of this trend that jewellery manufacturers believe that silver jewellery has a bright and promising future in this market.
- PANTONE Spring 2010 Fashion Colour Report: Designers bring splashes of sunshine to the runway for spring 2010. Vibrant brights add a sense of excitement to the colour palette, while practical neutrals provide a safety net for cautious consumers.
- Penned by Birgit: Birgit Rieder talks about the resurgence of the ancient gemstone Marcasite and how it now has captured the hearts and imaginations of some of our leading jewellery designers.
- Gem Gallery: Danburite: Mexican Ice, by David Federman
