 | Silver Styles About Us: Your ultimate resource on the latest silver jewellery trends. Silver Styles is a professional trade magazine dedicated to full coverage of the silver jewellery market and industry. Recognising the growing influence of fashion trends on silver jewellery, Silver Styles places a particular emphasis on design trends to provide jewellery manufacturers, wholesalers and retailers with unique insights into the direction of customers’ demands. This professional trade magazine also contains insights from leading silver jewellery manufacturers and retailers on the latest market trends, from product innovation to marketing strategy, visual merchandising from shop decoration, product promotion and training tips for salespeople. |
December 2009 Issue 41
Highlights of this Issue:
- Silver jewellery market in India: India traditionally has always been a gold man’s world, but from what we are seeing in the last few years, and more concretely at the last Diwali Festival, the appetite for silver among local consumers seems to be increasing. We see this especially true among India’s youth market. We look more into this growing trend.
- Silver jewellery manufacturing in Italy: We look more closely at Vicenza, one of Italy’s main jewellery manufacturing centre, and what its rich culture and history brings to its jewellery. We also look at what steps Italy is taking to further strengthen trade relations in Middle East.
- Genesis of the Silver Marketing Initiative: We look closely into the development and objectives of the Silver Marketing Initiative (SMI) – an effort backed by The Silver Institute – which has the mission to uplift and strengthen the image of silver jewellery. Michael C. Barlerin, director the SMI, writes for Silver Styles on how the SMI came to be, its 2009 programmes, and where it is heading the next few years.
- Gem Gallery: Rocky Times for Amethyst by David Federman
