Your ultimate resource on the latest silver jewellery trends. Silver Styles is a professional trade magazine dedicated to full coverage of the silver jewellery market and industry. Recognising the growing influence of fashion trends on silver jewellery, Silver Styles places a particular emphasis on design trends to provide jewellery manufacturers, wholesalers and retailers with unique insights into the direction of customers’ demands. This professional trade magazine also contains insights from leading silver jewellery manufacturers and retailers on the latest market trends, from product innovation to marketing strategy, visual merchandising from shop decoration, product promotion and training tips for salespeople.
September 2009 Issue 38
Highlights of this Issue:
- Silver jewellery manufacturing in China: Booming domestic demand in China has propelled the country to become the world’s second largest producer of silver jewellery following Thailand. Young, fashionable Chinese consumers prize silver jewellery’s "white-gold look" and affordability. We look more into this silver production hub.
- Market focus on Australia: The growing trend towards silver jewellery is becoming more and more apparent in the land down under. Australia is fast blossoming into a market for high quality silver jewellery. We talk to some of the country’s major brands and see what makes this market tick.
- Penned by Birgit: Birgit Rieder takes us behind the scenes of the creation of trends guide, Gem Visions, an ENLIGHTENED – Swarovski Elements project.
- Gem Gallery: Chrysoprase: The Great Green Pretender by David Federman