 | Silver Styles About Us: Your ultimate resource on the latest silver jewellery trends. Silver Styles is a professional trade magazine dedicated to full coverage of the silver jewellery market and industry. Recognising the growing influence of fashion trends on silver jewellery, Silver Styles places a particular emphasis on design trends to provide jewellery manufacturers, wholesalers and retailers with unique insights into the direction of customers’ demands. This professional trade magazine also contains insights from leading silver jewellery manufacturers and retailers on the latest market trends, from product innovation to marketing strategy, visual merchandising from shop decoration, product promotion and training tips for salespeople. |
July 2009 Issue 36
Highlights of this Issue:
- Children’s jewellery: Children’s jewellery is a fast-rising category in the silver jewellery market and today there is a wide array of such products available to kids of all age groups, from infants to teenagers. Its popularity started to take off in recent years as manufacturers and designers catering to fashion-conscious women saw the potential of children and teenagers as a new consumer group for silver jewellery.
- Emerging silver jewellery centres in Asia: So much attention is directed towards major jewellery manufacturing centres that there has been some neglect of the “smaller” jewellery centres in Asia that can in fact offer a lot of benefits which larger, more established and structured centres cannot or will not bother to put on the table. In this feature, we talk about jewellery manufacturing in Indonesia, Malaysia and the Philippines, where the industry is rapidly developing and slowly earning international recognition.
- China brands and Swarovski: One of the primary reasons companies stay reluctant to put out a brand is that such an exercise involves a lot of investment and success is not guaranteed. However, some companies are finding a smart way to work around it by partnering with widely known brand Swarovski to help launch their products. This strategy has proven effective in mainland China, where new brands are getting consumer attention fast and early.
- Gem Gallery: Lodolite: The Artistry of Inclusions by David Federman
