The leading monthly news magazine for the world's jewellery trade; diamond, pearl, gemstone and jewellery-making equipment and supplies sectors in Asia. Every month Jewellery News Asia features original reports by experienced journalists. By providing the latest information on key facts, figures and trends, readers will stay ahead of their competition, and therefore make better business decisions. Jewellery News Asia contains the most valuable information you need about Asia: news from Asia, news from the rest of the jewellery world and how it affects Asia, reports on trade figures, auction results, company news, new designs and products. Since its launch in 1983, Jewellery News Asia has been the leading regional publication chosen by the world's jewellery industry. It is the publication that the industry professionals choose to read and where they prefer to advertise.
October 2009 Issue 302
Highlights of this Issue:
- September Hong Kong Jewellery & Gem Fair review. The recently concluded 27th edition of the September Hong Kong Jewellery & Gem Fair introduced a breath of fresh air to an industry hit hard by the global financial crisis. While exhibitors noted thinner visitor traffic, they acknowledged the presence of more “serious trade buyers” at the show, testifying that some markets are on the rebound and are preparing for the upcoming holiday season. JNA gives a detailed report on the show.
- How to market luxury brands in China. China has become the world’s second largest luxury goods market, accounting for 25 percent of the global consumption of luxury goods. World-renowned brands are, after having set foot in the first-tier cities, expanding their retail strength in China by penetrating second- and third-tier cities. An approach that has caught on in the luxury goods sector is “cultivation” – embracing creation, art and culture in marketing campaigns. We share with you the details.