Sterling silver, which consists of 92.5 percent silver and 7.5 percent copper, is seen as modern, easy to “work” and more avant-garde than gold and platinum. It blends with the lifestyle and fashion and is not over the top.
The versatility of silver means that it is the design, rather than the material, that catches the eye. People tend to look for something simple and subtle, or a “wow” piece, and silver is a beautiful metal for both. Whether dressed up with precious stones or dressed down with shell, the pieces are equally striking.
To jewellers, easy to manipulate is a big plus in favour of sterling silver. Jewellery designers find it an easy material to mould around striking coloured stones that appeal to the younger market. Economics are also shifting in favour of the white metal. With the price of gold and, to a lesser extent, platinum going through the roof, jewellers are increasingly favouring silver as their metal of choice. Given the price, branding and design of silver jewellery, not only the new age market but also older markets will continue to be attracted to the white metal.
Sterling silver has now become a key feature, identity and core component of many jewellery brands, while fashion designers continuously churn out newer and more creative designs in silver jewellery. Iconic British fashion designer Vivienne Westwood – best known for her punk styles – took a course in silversmithing early in her career, and her famous name is often associated with dramatic silver jewellery.
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