BLOGS AND TRENDS

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2016/10/26

{TRENDS}

When it comes to jewellery, women have most definitely won the battle of the sexes. The most important designs, the best stones, the highest sales volumes are all reserved for women, with men often treated as an afterthought with a few unisex lines directed their way or some bland cufflinks designed to tie in with watch collections. But as men are becoming braver in their jewellery choices, so should buyers and designers.

 

“Men want to accessorise, and they just can't find much out there,” says Amedeo Scognamiglio, whose jewellery brand Amedeo has recently increased its offering for men, driven by the designer and founder’s personal desire to find more exciting designs in the market. “It started with me. I wanted to wear jewellery and so I started to design pieces for me. I wear a lot of designer sneakers, I collect them, and I started to design jewellery that would go with my designer shoes from Louboutin, Jimmy Choo, Givenchy and Balenciaga, as I thought jewellery and shoes always go together.”

 

Amedeo is known for its cameos, which can be worn on bracelets, pendants or rings, but also makes unusual pendants for men carved from black lava. Greek jewellery brand Minas, which says that much of its customer base is male, also works with dark materials, opting to oxidise silver designs until it gets a black, almost matte, finish. Many of Minas’ men’s jewellery pieces also have secondary functional uses, such as pendants that are working spirit levels or rings that double as cigar holders.

 

Minas creates silver men's pendants that double as spirit levels

Minas creates silver men's pendants that double as spirit levels

 

 

Minas also works with dark materials

Amedeo also works with dark materials

 

Some new men’s designs are embracing gemstones but doing so in a less obvious way, tailored to appeal to men who want the luxury of diamonds and coloured gemstones without it becoming too blingy. Russian brand Openjart has a collection of rings that sets diamonds on the inside of the band, so only the wearer will know they are there.

 

This Openjart men's ring hides its diamonds in the inside of the band

This Openjart men's ring hides its diamonds in the inside of the band

 

Others, however, are embracing the bold new spirit of men’s jewellery. Italian brand Federico Primiceri, for example, has included Pac-Man-inspired two-finger diamond-encrusted silver rings in its new men’s collection, while Sarah Ho has upsized her popular Numerati collection of rings designed around lucky numbers to offer men the chance to buy into the creative style in silver or gold.  

 

Pac-Man-inspired men's two-finger ring by Federico Primiceri

Pac-Man-inspired men's two-finger ring by Federico Primiceri

 

Sarah Ho is now offering the Number 3 ring, and all others from the Numerati collection, in men's sizes

Sarah Ho is now offering the Number 3 ring, and all others from the Numerati collection, in men's sizes

 

For jeweller Ana de Costa, who this year designed her first collection for men in a partnership with luxury car manufacturer Rolls-Royce – 18karat gold pins set with blue sapphires inspired by the history of the brand – it was not just about creating jewellery that men can wear but objet d’art that will appeal to those who appreciate the finer things in life.

 

“The sapphires blend seamlessly into the blue gold lacquer but the brilliance in the stones helps them to sparkle and twinkle subtly when the light catches them,” says de Costa. “They are understated but still visible. The man who would wear one of these pins would be someone who is a connoisseur of luxury but also of craft and design.”

 

Ana de Costa has created a collection of precious men's pins in partnership with Rolls-Royce

Ana de Costa has created a collection of precious men's pins in partnership with Rolls-Royce

Ana de Costa has created a collection of precious men's pins in partnership with Rolls-Royce


Disclaimer: The opinions expressed by the blogger and those providing comments are theirs alone, and it does not necessarily reflect the opinions of JewelleryNetAsia, UBM Asia Ltd or any employee thereof. JewelleryNetAsia is not responsible for the accuracy of any of the information supplied by the bloggers.

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2016/08/03

{TRENDS}

 

Summer blockbuster Suicide Squad is one of the most talked-about films online right now, according to ComScore’s PreAct tracker, and this dark comic book movie has an overriding aesthetic that is gothic, dangerous and grungy. The jewellery worn by the characters is typically post-apocalyptically punk, with chains, dog collars, spikes and, one of the jewellery industry’s most enduring symbols, the skull

 

"Laughing at death" Bracelet by GL Jewelry Company LLC

 

Skulls have been used to decorate jewellery as long as jewellery has been around. Tribal skulls to terrify enemies, the Medieval memento mori to remind us that life is fleeting, over-the-top piratical adornment, markers of membership to clandestine Victorian clubs, or straight-up accessories for modern rock ‘n’ rollers.

 

Mocking Sterling Silver Skull Charm Pendant by Planet Silver
Mocking Sterling Silver Skull Charm Pendant by Planet Silver

 

One of the central characters in Suicide Squad is a young Joker, of Batman fame, played by American actor Jared Leto. The Joker’s tattoos, bright green hair and metal grill are complemented by heavy jewellery adorned with skulls.

 

Jared Leto in character as The Joker in Suicide Squad
Jared Leto in character as The Joker in Suicide Squad

 

The Joker’s jewellery was custom-made by London jeweller The Great Frog, which specialises in punky, gothic styles, but was modelled on some of its bestselling designs, which have previously been worn by real-life rebels Mick Jagger and members of Motörhead. Although the jewels have been created for a fantastical character, the skull symbol itself is a very saleable symbol, backed up by The Great Frog’s decision to roll out a collection of 9-karat gold jewels based on those made for the film.

 

Suicide Squad Skull and Dice gold bracelet by The Great Frog
Suicide Squad Skull and Dice gold bracelet by The Great Frog
 
Suicide Squad Star Eyes gold ring by The Great Frog
Suicide Squad Star Eyes gold ring by The Great Frog

 

It is also a symbol that travels across the jewellery universe, with luxury jewellers such as Theo Fennell creating skulls encrusted with diamonds and fashion brands looping tiny Mexican-inspired skulls into colourful woven friendship bracelets.

 

Diamond-encrusted skull ring by Theo Fennell
Diamond-encrusted skull ring by Theo Fennell

 

Kasun London is another brand that has bought into the skull motif, giving its designs a geometric vampiric twist. “For me, skulls are symbol of mortality, and it’s a reminder we all are here for a short time, so have fun and don’t do anything you would regret,” says founder and designer Kasun Ekanayake. “So as long as we are mortals, I don’t think it will ever lose its appeal.”

 

Vampire-inspired skull necklace by Kasun London
Vampire-inspired skull necklace by Kasun London
 
 
Vampire skull cufflinks by Kasun London
Vampire skull cufflinks by Kasun London

Disclaimer: The opinions expressed by the blogger and those providing comments are theirs alone, and it does not necessarily reflect the opinions of JewelleryNetAsia, UBM Asia Ltd or any employee thereof. JewelleryNetAsia is not responsible for the accuracy of any of the information supplied by the bloggers. 

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