The total number of visits (including revisits) also rose drastically by 90.2%, from 7,685 in 2013 to 14,620 in 2014. Organiser UBM Asia Ltd attributed the dramatic increase in visitor traffic to the repositioning of the fair as a multi-facetted platform.
"This year’s Shenzhen Fair has reached a major milestone. In this edition, we strategically re-positioned the Fair as a multi-facetted platform to launch new products, get the latest market intelligence, build brands and source new products," said Celine Lau, Director of Jewellery Fairs, UBM Asia Ltd.
"The remarkable increase in the number of visitors confirms the move as an unprecedented success. We are pleased with the encouraging results. We will definitely continue to strengthen Shenzhen Fair’s new position as a platform that provides excellent opportunity for jewellers to build brand recognition, launch new products and tap into China’s vibrant jewellery market,” added Ms Lau.
The fair organiser also enhanced visitor promotion, helping boost the number of quality buyers. It invited large-scale local retailers in mainland China to source in the fair as well as trade buyer delegations. The trade buyer delegations included members of Chinese jewellery associations, provinces and cities from Guangdong, Tianjing, Sichuan, Dalian, Jiangxi and Taizhou.
Media coverage of the fair by the 140-plus local and overseas media representatives that attended the fair also played a role in boosting visitor numbers. The media buzz benefitted the fair's 398 exhibitors from 13 countries and regions and the Shenzhen Fair as a whole.
There is a significant growth in the number of visitors, especially local visitors from mainland China. Mainland Chinese visitors totalled 11,269 from 31 provinces, autonomous regions and municipalities of mainland China. The top 5 sources of local visitors were Guangdong, followed by Zhejiang, Shanghai, Beijing and Shandong.
Visitors from overseas and Hong Kong region reached 1,559, up around 40% year-on-year. Sources of the top 10 buyers (excluding mainland China and Hong Kong region) were India, followed by Taiwan region, USA, Russian Federation, Malaysia, Indonesia, Singapore, Korea, Australia. Both Canada and Italy claimed the tenth spot.
China Jewellery Market Summit 2014
China International Gold, Jewellery & Gem Fair – Shenzhen, CJNA and Shenzhen City Jewellery Designers Association co-hosted the brand new China Jewellery Market Summit 2014 on 26 and 27 February. The two-day event welcomed more than 300 guests, including regional jewellery retailers in mainland China and media representatives.
Spring Collection 2014 – Launch of New Products and Designers’ Products
Beautiful models showcased fabulous jewellery collections from renowned jewellery brands in China, including Frank Wu Design, Ganlu Jewelry, Hodel (China), Xingguangda Jewelry and Handosy, as well as independent designers from Shenzhen City Jewellery Designers Association (SJDA) at glittering jewellery parades. Exhibitors promoted their new products and brands effectively through the new product launch.
Dialogue with China Jewellery Brands, Retailers and Designers
In the second part, distinguished guests from retail enterprises, China’s famous jewellery brands and design sector discussed some industry-related topics and shared their insights on the hottest spring/summer 2014 jewellery trends.
Summit on China’s Jewellery Retail Sector
The last part was a summit focused on the opportunities and challenges in China’s jewellery retail market. Various topics were discussed over the two days, including an overview of the China’s jewellery retail market; business outlook for 2014; opportunities in China’s jewellery retail market.