The 2nd edition of the Jewellery & Gem Fair – Europe (JGF Europe) concluded successfully on 25 March 2015 at Messe Freiburg, Germany. The fair attracted over 6,500 jewellery professionals from around the world, of which over 4,500 were buyers from 87 countries and regions. The robust attendance confirms growing support for the new fair.
“JGF Europe is positioned as an effective trading platform for mid- to high-end jewellery. We believe that JGF Europe fills the gap in the European trade fair calendar; it gives European buyers the opportunity to source effectively from suppliers from around the world without having to travel to overseas trade shows,” said Mr Wolfram Diener, Senior Vice President, UBM Asia.
“With the participation of over 4,500 buyers, this shows that JGF Europe addresses a market need. We are also glad to receive positive feedback from visitors on the exhibitors’ quality, product range and price,” he continued.
The Top 10 sources of visitors were: Germany, Switzerland, France, Italy, China, Belgium, the Netherlands, the United Kingdom, Brazil and Austria. There were 1,801 buyers from Germany, while Switzerland ranked the second with 309 visitors, up 17.5% compared to last year. The Top 10 visiting countries account for 70% of the total number of visitors.
In terms of exhibitors, JGF Europe featured 445 exhibitors from 28 countries and regions in 19,000 sqm of exhibition space. The exhibitors were from Australia, Austria, Belgium, Brazil, Colombia, Denmark, France, Germany, Hong Kong, India, Israel, Italy, Japan, Latvia, Mauritius, the Netherlands, Poland, Russian Federation, Spain, Sri Lanka, Switzerland, Taiwan, Thailand, the United Kingdom, Ukraine, the United Arab Emirates and the United States. In addition, nine group pavilions representing Antwerp, ACODES, Germany, Hong Kong, the International Colored Gemstone Association (ICA), Italy, Mauritius, Thailand and the United States offered buyers their market specialties.
“A number of exhibitors pointed out that JGF Europe is a good platform for them to tap into or expand their network in the European market. To attract even more visitors to coming editions, we will offer additional special attractions, including special displays and business seminars for owners of jewellery stores,” added Mr Diener.
After considering the industry feedback, the fair organiser is happy to announce that the fair dates for the 2016 edition is 19 March (Saturday) to 22 March (Tuesday) at Messe Freiburg, Germany. This arrangement would enable jewellery retailers and goldsmiths to source and replenish inventory during the weekend. “We believe that this will also enable smaller jewellery retailers or jewellers from the peripheral area of Freiburg to have sufficient time to visit the fair,” said Mr Diener.
“JGF Europe’s second edition in Freiburg was very successful. Many of the exhibitors who participated last year have returned and have indicated to be very happy with the development of the exhibition. They are keen to support the expansion of this European sourcing platform in the upcoming years. Buyers were able to source a wide range of finished jewellery, diamonds, gem stones and many more high quality materials. This year the show opened for the first time on Sunday. This meant that it was very convenient for local jewellery retailers to visit. Next year we will add the Saturday which will allow us to attract even more interested buyers. We are very pleased with the results of JGF Europe 2015 and are looking forward to another successful show next year,” said Mr John van der Valk, Managing Director of UBM EMEA Amsterdam.