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Oversized cat eye sunglasses, maxi dress, sandals...wait...upgrade your vacation style with the most flattering jewellery too. One develops her personal style and expression through her vacation outfit and accessories as you can wear anything you really like in your leisure time. 

Vacation Style Lookbook by JewelleryNetAsia

Photo Source: Shutterstock

Hoop Earrings

Hoop earrings are just essentials for causal look. Your hair must be clean with a tied-up or all-back ponytail, otherwise it will get tangled with the hoops. Hoops come with different ranges of width for different occasions. Whilst sunbathing at a seaside, a pair of oversized hoops in silver will do. Also, the camera will love you a lot if you invest in a pair of diamond hoops for your evening events during the trip. 

925 Silver Hoop Earrings by Yuncheng Jewelry Factory Chang'an Town Dongguan City, China Pave Style Hoop Earrings by JCL Design LLC, USA

Left: 925 Silver Hoop Earrings with cubic zirconia by Yuncheng Jewelry Factory Chang'an Town Dongguan City, China; Right: Pave Style Hoop Earrings with 600 stones by JCL Design LLC, USA

Dabaar Hoops by H.Ajoomal Fine Jewellery, India 14K Yellow Gold Rose Cut Diamond Pave Setting Hoop Earring by Gemco International, India

Left: Dabaar Hoops by H.Ajoomal Fine Jewellery, India; Right: 14K Yellow Gold Rose Cut Diamond Pave Setting Hoop Earring by Gemco International, India

Diamond Hoop Earrings by MKS Jewelry International Co Ltd, Thailand

Diamond Hoop Earrings by MKS Jewelry International Co Ltd, Thailand


Long Necklace and  Multi-Strands

You know a long or multi-strands necklace can make a vacation maxi dress perfect. No matter whether it is opaque or not, a choice of natural stones, coral or pearls will be ideal in holidays for a scent of nature and seduction.  

Coral Necklace by Collaro Salvatore Srl, Italy

Coral Necklace by Collaro Salvatore Srl, Italy

Amethyst Long Necklace 38' /18k Gold Plating by Eastern Accents Jewelry Co Ltd, China Infinito by Bizzotto Gioielli, Italy

Left: Amethyst Long Necklace (38"/18k Gold Plating) by Eastern Accents Jewelry Co Ltd, China; Right: Infinito by Bizzotto Gioielli, Italy

Fashon Jade Jewellery Pendant by Kunming Shiqun Trade & Economy Co Ltd, China

Fashon Jade Jewellery Pendant by Kunming Shiqun Trade & Economy Co Ltd, China


Stacking Rings and Bangles

Multiple and stacking bangles are added with ethnic colours. The sound of the bracelet slipping one by one off your wrist is just amazing. And the most important thing is that this kind of beautiful stacking jewellery can seldom be worn in the workplace where you will crack it easily with your keyboard.So seize the days with these stacking accessories with full of joy!


Bracelet by Daverivicenza Srl

Bracelet with Black Stones by Daverivicenza Srl, Italy

Diamond Stack up Rings by Winda Lee, Hong Kong 18K Gold Diamond Bracelets by House of Jewels, Hong Kong

Left: Diamond Stack up Rings by Winda Lee, Hong Kong; Right: 18K Gold Diamond Bracelets by House of Jewels, Hong Kong


18K Gold Bangle by Bally Jewellery Limited, Hong Kong Etienne Perret Ceramique Maxine Ring by Etienne Perret, USA

Left: 18K Gold Bangle by Bally Jewellery Limited, Hong Kong; Right: 18K Gold Diamond Bracelets by House of Jewels, Hong Kong

Right: Etienne Perret Ceramique Maxine Ring (Orange diamond in 18K Gold & black gem ceramic ) by Etienne Perret, USA 


Spark Set by Firma Corundum sp. zo. o., Poland

Spark Set (Made with Alcantara, sterling silver 925 and exclusive SWAROVSKI ELEMENTS crystals) by Firma Corundum sp. zo. o., Poland

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Selling is both an art form and a skill. Some people have an innate ability to persuade; others need to practice hard to achieve results. Selling jewellery is particularly challenging because of the cost involved for nearly invisible differences so don’t lose the sale by ignoring the basic techniques of selling. Here are 6 common mistakes that kill sales.

6 common ways to kill a sale

  1. “May I help you?” We’ve all used this greeting at some time in our careers and it is a sale killer. It is too easy for the customer to say “No thanks, just looking.” You need to engage your customer in conversation. Greet them as if they were coming into your home; ask if they need anything or if they just want to play with some pretty jewels for a while.
  2. Don’t ask questions. It is our job to find out what the customer wants and likes. If they are looking for a ring, ask which finger? Do you like yellow or white gold? How about rose gold? What is your favourite gemstone or colour? Keep asking until you can narrow it down to a few choices. If you don’t ask them they aren’t going to tell you.
  3. Don’t listen. It does no good to ask questions and not listen. Your customer will constantly be giving you clues about how to sell to them. Listen attentively to everything they say. They more they talk, the better chance you’ll make the sale.
  4. Make assumptions. Never assume anything about a customer. As soon as we start thinking to ourselves that this person can’t afford an item, or won’t like a style; we begin the process of down-selling our transaction. We will show something less expensive or less flashy. Show your best. Show your wildest. Your customers will often surprise you and buy it. At the very least, they will enjoy trying on something they can only dream about.
  5. Leave it in the showcase. Jewellery will never sell from a showcase yet in almost every store I see someone pointing to an item and describing instead of taking it out for a better look. Rather than telling someone about an item, show it to them. Get it in their hands, let them try it on. With jewellery it is often a case of love at first touch.
  6. Wait for the customer to say yes. Customers will not close the sale for you; you need to ask them for the sale. There are hundreds of books on ways to close a sale. Read a few of them to get some ideas and keep practicing on live customers. Don’t fear the rejection, it’s part of the game. But you won’t get their money without asking for it.


Most experienced sales people will find these mistakes to be old news, too basic to think about. But because of that we tend to forget about them. How many times does your sales crew fall into these traps? Maybe it is time to go over the basics again.



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India has been a jewellery-loving country where gold has become part of the fabric of its culture and an inseparable part of the belief of its people since time immemorial. The domestic Gems and Jewellery industry had a market size of INR 251,000 Cr in 2013, with a potential to grow to INR 500,000–530,000 Cr by 2018. Considering its immense potential and contributions, the Indian Government has also declared the sector as a thrust area for export promotion.


The art of making beautiful jewellery, with delicacy and acumen, has been developed through the historical times in India. The gold crazy country offers jewellery for almost all body parts, including hair parting, neck, ear, nose, arms, ankles, fingers, waist etc. India’s domestic market is flooded with hosts of branded and unbranded jewellery to suit to the pockets of every section of consumer. 


But in an era of cut-throat competition among jewellery manufacturers, collections with innovative and exclusive design attract more consumers. Manufacturers and designers here feel that good designs coupled with innovations and value additions always propel business even in an economic situation that is not conducive.


India’s Jaipur based Savio Jewellery has recently introduced a necklace that can be worn in six different styles by allowing the consumer to change the stones in three different colours - rubies, emeralds and sapphires. The pendant attached to the necklace can also be worn separately along with a diamond-set chain. Partner of the Company Mr. Ashish Sand says, “The concept of utilizing one piece of jewellery in different ways ensures that the jewellery is not just kept in lockers, so it offers our customers value for money. 

Innovation with value for money sells


The Creative Director & Forecaster, PDLG Ms. Paola de Luca, who conceptualized a clutch of new collections for Nazraana, a Rio Tinto Jewellery brand says, “Designing is not poetic but it is about analyzing and scanning the market. The next step is to identify environmental conditions; the third step would be to identify competitors, positioning and targeting the market. Market analysis includes studying social influences, consumer attitudes, geographic segmentation, demographics and psychographics.”


Ms. Luca also stressed that the manufacturers should follow merchandizing principles and categorize every collection based on concepts and each concept in turn should have price range that varies from high, mid and low. This would help retailers pick up and choose their inventory easily. Lack of consistency in collections can cannibalize the product range.


Strong design philosophy, impeccable workmanship coupled with affordable prices drive the jewellery demand these days. Creator of the Angaaraa brand jewellery Mr. Saurabh Mody says, “Design is an ever-evolving process. Even the smallest of the object can inspire you. I particularly like anything classic as it would always be considered as a heirloom and therefore treasured for life. Passion is the catalyst to success. If you are passionate about what you do, it surely reflects in your work. I also believe that travelling and reading can also help to open your mind in doing the things in a better way. Lastly, inputs from customers too can teach you improve on a constant basis.” 


So, it's like doing the common things in the most uncommon way. Consumers are always in search of a surprise element in their tests, those who provide it, can easily survive.



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To continue on the eCommerce theme I started last week, here’s another reason why many in the US jewellery industry should either be shaking in their shoes or trying to create strategies to take advantage of new selling opportunities. The two largest social media sites, Facebook and Twitter, are testing ways to have its millions of users buy products on their sites.


Last week Facebook announced that it is beta testing a “Buy” button to help businesses drive sales through news feeds and company pages. With this feature, Facebook said people on desktop or mobile can click the Buy button on ads and Page posts to purchase a product directly from a business, without leaving the social media site. 


A look of the new Facebook “buy” button that is being tested on the social media site.


The test is limited to a few small and medium-sized businesses in the US, Facebook said. And of course it will launch in the US first. 


This isn’t the first time Facebook has experimented with eCommerce. There were two half-hearted attempts to produce such offerings that were killed after lacklustre results. 


Meanwhile, on the same day of Facebook’s announcement, Twitter announced that it is purchasing, CardSpring, a payments infrastructure company that describes itself as a company that allows businesses to “build apps for payment cards.”


Twitter is also experimenting with its own buy button to create purchases but is doing it in a more stealth-like manner. A few observant Twitter users saw that a “Buy Now” button appeared on multiple tweets recently. The button wasn’t activated and it appears only on the mobile app, not on Twitter’s web page, according to various tech writers on the website Mashable. The company has yet to make a comment about the button. However, it has been open about looking for ways to getting into eCommerce.


The fact that these two companies are doing this at the same time is no coincidence, in my opinion. I don’t think these efforts are going fade like previous ones. ECommerce isn’t new and there are plenty of successful shopping websites. However, it hasn’t been successfully used in efforts, such as publishing and social media sites.


Now there seems to be momentum for this sort of eCommerce cross-over. Some of the biggest talk on the tech sector today is about this. I believe that with sites like Facebook and Twitter leading the way, new models and technology will appear that will allow businesses to more easily build and integrate eCommerce platforms at more places online.


Jewellers generally have a habit of treating any new way of doing business with fear or dread. It’s already proven that people will buy just about anything online. The only thing left is for jewellers is to see how this new eCommerce strategy plays out and then try then implement it into their businesses.


That’s what I’m trying to do with my blog.



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Last week I talked about selling the love. This week I’ll explore another way to create interest in your jewellery...selling the story.


Jewellery has been around since the dawn of humans on this planet. It is perhaps one of the first non-essential things we wore on our bodies purely for the enjoyment and adornment. Since that time jewellery has been a part of our existence. There are historical stories and legends that trace back thousands of years and new stories are being created right now. Use them all to make a sale.


One of the basic ways to add a story to your selling technique is to research the meanings behind different gemstones and jewellery styles. This information is readily available online and in libraries. You can print these stories on a small card in your showcase to create interest and get a conversation started. Talk about your own personal feelings about a stone or piece of jewellery. Does it make you feel happy? Calm? Excited? Let the customer hold it and ask them how they feel. Always remember that there is no correct answer, you just want them to respond to their initial impressions. This can be a clue to their motivations and can guide you toward making the sale.

Keep calm and tell a story

It is even better if you can personalize a story about a particular item. Did you find it at a show? Tell them a bit about the show, what else you saw, and why this particular item caught your eye. It is the story of why it is in your showcase.


If you travelled to an exotic foreign locale to source an item; back it up with the story of your travels. Make your story colourful and exciting. Let them feel they were with you. Talk about the sights, the sounds, the smells. What did you eat? Did you meet any interesting characters? Make it real and make it fun. Now it is more than just a piece of jewellery, it has a personality and a history.


Custom work is an excellent opportunity to tell a story. It can be as simple as describing the process of designing and building an item. Did you make a drawing? Is it cast or handcrafted? Did you run into any problems that you had to solve? How did you come up with the idea? Anything that adds interest can help make a sale.


You don’t even need your own story. Ask your vendors for their story. It might be a story of their travels for sourcing or it may even be a story of them overcoming personal challenges. If you or your vendor has a favourite project or charity that gets a part of their profit, tell that story. People want to know that their purchase goes to a higher purpose than just a profit. It makes them feel good about buying and we certainly want to elicit positive emotions from our customers.


A good story elevates your jewellery beyond just mere metal and stone. It brings life and personality into the picture.


What’s your story?


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